Last Updated on April 17, 2025 by Caesar
There are many businesses located around the world that get many things right yet struggle to reach the next level despite their best efforts. This can involve appreciating the importance of taking advantage of the opportunities provided by digital technology and implementing a strategy but still overlooking something that can make a huge difference.
It is not unusual not to get everything right, especially in those organisations that don’t have the resources to employ an experienced digital marketing team. It takes years to get to the standards provided by those found by contacting King Kong, a leading agency for SEO and PPC services. They most certainly understand the importance of link-building in SEO.
Link-building means adding hyperlinks to a website to another website. That can quickly build trust, in a similar way that a personal recommendation does when it leads to the site of an authoritative body or established company. Reputations count for so much in business, and link-building is a great way of creating this. When the big companies add a link to the domain of another business it acknowledges that they recognise the quality of the content on the website and can entice those viewing to make purchases and spread the word.
Outreach blogging is a very effective strategy to put inbound links onto the web, industry related articles are posted on popular blogging platforms and these articles contain carefully crafted links to your landing page. When a user reads the article and clicks on the link, they are directed to the client’s landing page. You can order 20-30 blogs per month to be posted online and that should lead to a high volume of traffic; the more links you have out there, the more hits your site receives.
There are various methods which take a lot of time, as well as extensive knowledge to gain backlinks to a website, but the effort can provide massive dividends. Being able to have a backlink from an authority website can make a huge difference in driving traffic which goes towards sending a website towards the top of Google listings. The credibility that it also provides is immense and can lead to the start of a trusted relationship with new customers, especially when they receive a service that is personal and appreciates their value.
Every backlink from elsewhere goes towards getting around the Google algorithm and delivering the best results. Those who understand the importance of keywords may still vie in the listings with competitors with similar data. However, more link-building leads to reaching the top of the charts and more chances of getting the most clicks providing growth potential through conversions. Having a healthy website with a fast-loading speed is another factor which helps create views, while relationships can be built with businesses involved in the backlinks process.
Link-building can offer massive opportunities as the chances of clicks on a website domain increase dramatically as well as providing credibility that potential customers build an affinity with.
Of course, there are many types of links and a good digital marketing agency can help you by creating a balance of valid links that Google will see and that leads to a better search engine ranking.
You should set aside a monthly SEO budget that ensures your business stays relevant and the best digital marketing agency in Sydney is the ideal partner to ensure you get the best from your online marketing.
